February 10, 2025

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BMW Group maintains BEV growth path in challenging market situation in 2024

BMW Group maintains BEV growth path in challenging market situation in 2024

Munich. The BMW Group managed to continue its growth
path in 2024, delivering a total of 426.594 fully-electric vehicles to
customers and achieving BEV-sales growth of +13.5%. Both BMW and MINI
brands posted double-digit BEV growth, with 368,523 (+11.6%) and
56,181 (+24.3%) fully-electric vehicles delivered to customers,
respectively. The Rolls-Royce brand also recorded significant growth
with 1.890 BEV vehicles delivered (+479.6%). The BMW brand managed to
increase deliveries across all vehicle drivetrains in all sales
regions outside of China.

 

The BMW Group is maintaining its growth trajectory for
fully-electric vehicles amid challenging market conditions. This is
reflected in both the significant sales growth for fully-electric
vehicles and the clear rise in new BEV orders in Europe,”

said Jochen Goller, member of the Board of Management of BMW AG
responsible for Customer, Brands, Sales. “We are confident we
can maintain our BEV sales growth in 2025 with our strong and
expanded product line-up
,” Goller continued.

 

Sales Figures BMW Group 2024

 

While BMW Group deliveries for the first half of 2024 were in line
with the previous year, sales performance in the second half of the
year was impacted by delivery stops in connection with the Integrated
Brake System (IBS), as well as subdued demand in China. The BMW Group
therefore adjusted its sales guidance for the full year. With a total
of 2,450,804 vehicles delivered to customers in 2024, the BMW Group
achieved this new sales target. Electrified vehicles represented 24.2%
of total BMW Group sales in 2024, with 593,215 units delivered to
customers. Fully-electric vehicles accounted for 17.4% of total sales.

 

The BMW brand delivered 2,200,177 vehicles to
customers in the full year 2024 (-2.3%). With its attractive product
portfolio across all technologies, the brand maintained its position
as the global leader in its segment. In the Europe region, the BMW
brand expanded its market share, registering double-digit sales growth
in Italy, France and the UK. The BMW brand also posted sales growth in
the US. In Germany, despite a declining market for fully-electric
vehicles, BMW saw growth in new BEV registrations.

 

With a total of 206,582 vehicles delivered to customers in 2024,
M GmbH sales grew by +2.1%, reaching a new all-time
high. The MINI brand, which updated its entire
product range last year, sold 244,915 units worldwide (-17.1%). In the
fourth quarter, the brand almost doubled its BEV sales year-on-year,
with 29,698 fully-electric vehicles sold. The
Rolls-Royce brand delivered 5,712 units to customers

(-5.3%) in the full year. During the same period, BMW
Motorrad
sold 210.408 motorcycles and scooters (+0.6%) and
thus achieved another record year.

 

BMW Group sales in Q4/YTD December 2024 at a glance

 

4th Quarter 2024

Compared with previous year %

YTD

December 2024

Compared with previous year %

BMW Group Automotive

696,647

-2.9%

2,450,804

-4.0%

BMW

616,674

-2.4%

2,200,177

-2.3%

– BMW M GmbH

60,015

+2.1%

206,582

+2.1%

MINI

78,231

-7.5%

244,915

-17.1%

BMW Group electrified1

184.095

+2.0%

593,215

+4.8%

BMW Group BEV

132,542

+2.9%

426,594

+13.5%

Rolls-Royce

1,742

+17.9%

5,712

-5.3%

BMW Motorrad

46,972

+6.4

210,408

+0.6%


1
BEVs and PHEVs                                 
                                               

BMW & MINI sales in the regions/markets

 

4th Quarter 2024

Compared with previous year %

YTD

December 2024

Compared with previous year %

Europe

267,846

-1.4%

947,235

+0.6%

Germany2

71,777

-5.8%

267,285

-5.3%

Asia

261,620

-8.8%

960,951

-10.2%

China

190,892

-14.0%

714,530

-13.4%

Americas

150,450

+5.8%

480,994

+0.2%

USA

126,257

+6.5%

397,652

+0.5%


2
Provisional registration figures

 

The delivery figures reported in this press release are provisional
and may change up until the BMW Group Report 2024 is published. Notes
on how delivery figures are prepared can be found in the BMW Group
Report 2023 on p. 333.

 

BMW Group Corporate Communications

 

Dr Sina Unger, Communications Sales

Telephone: +49 89 382-47564

Email: [email protected]

 

Carolin Bachmann, Communications Sales

Telephone: +49 89 382-38801

Email: [email protected]  

 

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24118

Email: [email protected]

 

Media website: www.press.bmwgroup.com/deutschland

Email: [email protected]

 

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial services. The BMW
Group production network comprises over 30 production sites worldwide;
the company has a global sales network in more than 140 countries.

 

In 2024, the BMW Group sold over 2.45 million passenger vehicles and
more than 210,000 motorcycles worldwide. The profit before tax in the
financial year 2023 was € 17.1 billion on revenues amounting to €
155.5 billion. As of 31 December 2023, the BMW Group had a workforce
of 154,950 employees.

 

The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.

www.bmwgroup.com

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