New York, Seattle, other hotels appoint sales, marketing leaders

Hotels in urban hubs across the country have appointed sales and marketing leaders in recent weeks. Here are some names to know. 

Fenway Hotel

Mainsail Lodging & Development has appointed Shawna Ash director of sales at the historic Fenway Hotel in Dunedin, Fla. 

Ash has more than four years of experience with Mainsail Lodging & Development. Most recently, she was senior catering sales manager at Fenway’s sister property, Epicurean Atlanta. Her tenure with Mainsail also includes roles at The Karol Hotel, where she held positions in catering sales and event management. Before joining Mainsail, Ash worked as an event manager at the W Fort Lauderdale and as a charter sales associate with Dream Yacht Charter. She was director of community engagement for the Wedding Industry Professionals Association in Atlanta and has additional professional experience with Visit Florida, as well as with InterContinental Hotels Group in Dublin, Ireland.

Hotel Trinity Austin

White Lodging has appointed Christina Hanvey director of sales and marketing for Hotel Trinity, part of Marriott’s Autograph Collection in Austin, Texas. 

Hanvey and her team also support three of White Lodging’s other Austin properties, the Westin Austin Downtown, Aloft Austin Downtown and Element Austin Downtown. Hanvey joined White Lodging in 2025 after successful sales leadership roles at The LINE Hotel Group, Omni Austin and Hotel Van Zandt.

Hotel Vin, Rogers

Heather Fox has joined the upcoming Hotel Vin, Rogers in northwest Arkansas as director of sales. She has nearly 20 years of hospitality leadership and regional market expertise. 

Previously, Fox led efforts at Embassy Suites Northwest Arkansas and Rogers Convention Center as area director of sales and marketing, supporting major conferences, conventions and high-impact community gatherings throughout the region. 

Hyatt Regency Lake Washington

Hyatt Regency Lake Washington at Seattle’s Southport has appointed Tayna Zasada as director of sales, marketing and events. Zasada began her career as a special events intern with Big Brothers Big Sisters of Metro Milwaukee before transitioning into hospitality as a sales-and-marketing coordinator at the Hard Rock Café. 

Zasada joined Hyatt as a group and business travel sales manager at Hyatt Place Minneapolis before relocating to Dallas. She worked as a manager on the sales team at Hyatt Regency Dallas, followed by a promotion to Hyatt Regency DFW where she was an associate director of sales. In Seattle, she was promoted to area associate director of sales for the Hyatt Seattle Collection, overseeing sales and marketing programs for Grand Hyatt Seattle, Hyatt Regency Seattle and Olive 8. Most recently, Zasada was director of sales at Grand Hyatt Seattle.

Kimpton Era Midtown New York

Geraldine Burgos will be director of sales for the upcoming Kimpton Era Midtown New York, slated to open in March.

Burgos has worked at numerous New York City properties, and led teams across a portfolio of 16 hotels.