July 20, 2024

Corporate Nex Hub

Bringing business progress

Equifruit’s Kim Chackal promoted to vice president, sales and marketing

2 min read

Montreal, QC, – Tuesday July 2 2024 – Kim Chackal, the woman behind Equifruit’s BB #:329901 genius marketing and phenomenal sales growth, has been promoted to Vice President, Sales & Marketing for the company.

Kim joined Equifruit in December 2014 on a 5 hour / week contract, a “let’s see if this is a fit” agreement.  It was. Kim moved from sales rep to sales manager, and in 2019, took on responsibility for Equifruit’s marketing as well in her new role as director, sales & marketing.  In 2020, she managed a major rebranding project and has since overseen award-winning in-house marketing campaigns which have earned Equifruit fans around the world.  In 2023, she became a co-owner of the business and joined Equifruit’s board.

“Thanks to Kim’s keen commercial sense, Equifruit has grown 20-fold since her arrival – which translates into significant impact for the small producers and plantation workers we advocate for,” Equifruit President Jennie Coleman enthused. “She is laser-focussed on achieving Global Fairtrade Banana Domination, but her ambition is communicated through warmth, humour and a genuine desire to change the world.  I’m quite certain she’s the only produce executive in history with the chutzpah to be photoshopped riding a shark to sell more Equifruit Fairtrade bananas.”

“I wake up each Monday morning, excited to go to work. I think that says it all,” Chackal replied.  “I have an incredible business partner in Jennie, who has supported my professional development since day one. We have built a team that is kind, hard-working and excited to be part of the Banana Badass movement.”

Kim and her team will be exhibiting at the Organic Produce Summit from July 10-11 in Monterey, CA.  Swing by booth 318 for your Equifruit photo-op and congratulate Kim on her well-deserved promotion.

Find out why Equifruit is The Only Banana You Should Buy™ at: www.equifruit.com.

About Equifruit 

Equifruit is a group of diehard believers in ethical fruit sourcing. Especially when it comes to bananas. We’re righting the wrongs of banana business history by making it fair from the start, especially for farmers. Established in 2006, Equifruit is North America’s leading Fairtrade-certified banana importer. We’re a growing produce aisle sweetheart. Stay tuned for our Global Fairtrade Banana Domination.?Linkedln,?Instagram,? TikTok, Facebook, Twitter.

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