Personnel changes in BMW Group’s Sales and Marketing division

Munich. The BMW Group has announced the following
personnel changes within its Sales and Marketing division:

Christian Ach, who currently leads market operations
in Germany, will take on the role of President and CEO of BMW Group
Region China, effective 1 April 2026. In this key position, he will be
responsible for coordinating and overseeing a wide range of market
activities in China. Ach brings extensive experience in managing core
BMW AG sales markets to his new area of responsibility. He began his
career at the BMW sales branch in Munich in 1998 and has since held
various positions within the BMW Group sales organisation. From 2010
to 2018, he managed MINI in Germany. From 2018 to 2021, Ach served as
head of Sales for BMW Germany; from 2021, he was responsible for the
Northern Europe sales region, which includes Sweden, Norway, Denmark
and Finland. As of 1 March 2024, Ach became CEO of BMW for Germany.

Jochen Goller, member of the Board of Management of BMW AG
responsible for Customer, Brands, Sales: “Under Christian’s
leadership, the German market has performed exceptionally well. In
addition to profitable sales growth and a clear expansion of our
position as the segment leader, the German market has also seen very
strong growth in sales of electrified vehicles. Today, one in five
BMWs sold in Germany is fully electric. I firmly believe that, with
his years of experience and proven sales expertise, Christian will
make a decisive contribution to the Chinese market, which is so
important to us.”

Effective 1 April, Christian Ach will be succeeded by Tim
Beltermann, currently Head of BMW Sales to End Customers,
German market. Beltermann, who joined the company over 20 years ago,
brings a wealth of experience from his roles at the BMW branches, BMW
Bank, Alphabet and various managerial positions at the sales
headquarters for the German market. Since 2019, Beltermann has
overseen BMW sales to end customers and held other comprehensive
in-house responsibilities in sales management and retail network development.

Maru Escobedo, currently President and CEO of BMW
Group Brazil, will take on the role of President and CEO of the Latin
America region, effective 1 March 2026. Previously, Maru Escobedo was
responsible for the Mexican market and has many years of experience in
sales operations. She will succeed Reiner Braun, who will prepare for
a new role starting March 1, 2026. Reiner Braun is an experienced
executive within the BMW Group, having held previous leadership
positions in Canada, China, and the Middle East, where he was mainly
active in sales, marketing, and MINI.

Sean Green, the current President and CEO of BMW
Group Region China, will assume a new important role within the
company after more than 10 years in the Chinese market.

“I would like to express my sincere thanks to Sean Green for his many
years of personal commitment and his important contributions to the
Chinese market. I would also like to thank all other previous
incumbents for their successful achievements and wish them every
success in their future endeavours,” said Goller. “With these new
appointments, we are consistently developing our global sales regions
and thus making a significant contribution to the sustainable success
of the BMW Group.”

BMW Group Corporate Communications

Dr Sina Unger, Communications Sales

Telephone: +49 89 382-47564

Email: [email protected]

Carolin Bachmann, Communications Sales

Telephone: +49 89 382-38801

Email: [email protected]  

Max-Morten Borgmann, head of Communications BMW Group, Finance, Sales

Telephone: +49 89 382-24118

Email: [email protected]

Media website: www.press.bmwgroup.com/

Email: [email protected]

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW
Group is the world’s leading premium manufacturer of automobiles and
motorcycles and also provides premium financial services. The BMW
Group production network comprises over 30 production sites worldwide;
the company has a global sales network in more than 140 countries.

In 2024, the BMW Group sold over 2.45 million passenger vehicles and
more than 210,000 motorcycles worldwide. The profit before tax in the
financial year 2024 was € 11.0 billion on revenues amounting to €
142.4 billion. As of 31 December 2024, the BMW Group had a workforce
of 159,104 employees.

The economic success of the BMW Group has always been based on
long-term thinking and responsible action. Sustainability is a key
element of the BMW Group’s corporate strategy and covers all products
from the supply chain and production to the end of their useful life.

www.bmwgroup.com

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